2024年11月12日-14日，第二十七届FHC上海环球食品展BY&UM开放展隆重登场。作为全球瞩目的食品饮料行业盛会，FHC上海环球食品展携手BY年轻化创新集团和UM大熊座供应链，共同呈现一场行业巅峰交流活动，吸引了10万余名观展者和3000多家全球领先的食品饮料参展商，展会现场热闹非凡，气氛空前高涨。

From November 12 to 14, 2024, the 27th FHC Shanghai Global Food Trade Show, co-hosted by BY and UM, has made a grand appearance. As a globally prominent event in the food and beverage industry, the FHC Shanghai Global Food Trade Show brings together over 100,000 attendees and more than 3,000 leading food and beverage exhibitors from around the world. The event is bustling with energy, and the atmosphere is exceptionally vibrant, making it a pinnacle gathering for industry exchange and collaboration.

BY集团聚焦品牌年轻化

作为全球品牌年轻化战略的领军者，BY年轻化创新集团创始人Ellison郭鹏在展会中发表了主题演讲，重点介绍了品牌年轻化系统方法、如何让传统品牌如可乐、苹果焕发新活力等精彩内容。郭鹏提出，品牌年轻化不仅是形象更新，更是涵盖产品设计、营销策略的全面升级，BY集团的年轻化创新理念成为展会的亮点，深受业内人士好评。

BY集团还展示了其在消费品品牌年轻化方面的全面创新服务。BYX申众茂林4A系统为在场企业带来了年轻化转型的专业方案，提供从战略定位到创意设计、策略执行的全链条服务。通过精准洞察年轻消费者的需求，BY集团帮助品牌建立情感连接，提升品牌影响力。

As a leader in global brand rejuvenation strategies, Ellison Guo Peng, founder of BY, delivered a keynote speech at the event, focusing on systematic approaches to brand rejuvenation and strategies for revitalizing legacy brands like Coca-Cola and Apple. Guo emphasized that brand rejuvenation goes beyond visual updates, encompassing a comprehensive upgrade in product design and marketing strategies. BY Group's innovative approach to brand rejuvenation became a highlight of the event, earning high praise from industry professionals.

BY also showcased its comprehensive innovation services for brand rejuvenation in consumer goods. System provided attendees with expert solutions for rejuvenation, offering end-to-end services from strategic positioning to creative design and execution. By deeply understanding the needs of younger consumers, BY Group helps brands build emotional connections and enhance their market influence.

UM大熊座供应链——全球供应链解决方案的桥梁

全球会员商店渠道遍布多个国家和地区，为品牌提供了卓越的超级增量渠道，包括知名的好市多、山姆会员商店和开市客会员商店等。在中国，代表性渠道有开市客、山姆会员商店、胖东来、来伊份、盒马会员店和麦德龙等。在澳大利亚，主要渠道包括Woolworths和Coles；在日本，则有美思佰乐、大创百货、堂吉诃德、LAMU、LIFE和食生活等。美国市场覆盖山姆会员商店、Whole Foods、Wholesale Club和Costco；在欧洲则包括家乐福、REWE、EDEKA、ESSELUNGA和ALDI等大型零售商。这些全球会员店渠道为品牌的快速增长提供了强大支持。

UM大熊座供应链在展会中展示了其国际化的供应链管理实力。作为专注于全球优质零售和餐饮品牌的供应链管理企业，UM供应链提供的产品涵盖粮油、烘焙、冷冻生鲜、咖啡茶饮、日化等七大品类，满足了全球客户对高品质产品的需求。

UM大熊座供应链通过与中国和国际市场的一线工厂合作，不仅提供超过300个SKU，还提供产品研发、包装设计、物流和规模化供货的一站式解决方案。其高效的供应链运作、定制化服务，为食品饮料品牌开拓市场、满足年轻消费群体的多元需求提供了强大支持。

Global membership-based store channels span multiple countries and regions, providing brands with exceptional growth opportunities through leading retail outlets such as Costco, Sam’s Club, and PriceSmart. In China, representative channels include PriceSmart, Sam’s Club, Pangdonglai, Laiyifen, Hema Member Store, and Metro. In Australia, major channels include Woolworths and Coles, while in Japan, popular outlets include Muji, Daiso, Don Quijote, LAMU, LIFE, and Shokuhinseikatsu. The U.S. market is covered by Sam’s Club, Whole Foods, BJ’s Wholesale Club, and Costco. In Europe, major retailers include Carrefour, REWE, EDEKA, ESSELUNGA, and ALDI. These global membership store channels provide strong support for rapid brand growth.

At the event, UM showcased its expertise in international supply chain management. As a company focused on supply chain solutions for high-quality retail and food service brands worldwide, UM offers products across seven major categories: grains and oils, baking, frozen fresh goods, coffee and tea, personal care, and more, meeting global clients’ needs for premium products.

By partnering with top-tier factories in China and international markets, UM offers over 300 SKUs and a one-stop solution encompassing product development, packaging design, logistics, and scalable supply. UM’s efficient supply chain operations and customized services provide robust support for food and beverage brands, helping them expand their markets and meet the diverse needs of younger consumers.

创新驱动品牌升级，引领消费品行业新趋势

展会中，BY和UM的联合展位展示了多款知名产品，包括粮油品牌玉禧粮油、金龙鱼、稻院士、增城、巨人的农场等，调味品品牌老干妈盒装、辣妹子、土老憨、中坝、山西水塔醋、和鲜、大龙燚等，烘焙类品牌雅客、雅小培、唇动、华美、回头客等，酒水品牌零度、山楂树下、欢乐家等，以及零食、调味品、果汁、咖啡等多种产品。这些优质的全球消费品展示，充分体现了BY集团对品牌年轻化的独到理解和UM供应链在消费品供应链管理方面的强大能力。

未来，BY年轻化创新集团将持续深化创新战略，跟随市场变化为品牌提供更具前瞻性的年轻化转型服务。而UM大熊座供应链也将继续优化其供应链解决方案，进一步提升服务效率与质量，携手全球品牌共同迎接消费市场的升级。

At the joint booth of BY and UM, numerous well-known products were showcased, including grain and oil brands such as Yuxi Grains and Oils, Jinlongyu, Daoyuan Shi, Zengcheng, and Giant's Farm; condiment brands like Laoganma (boxed), La Meizi, Tulaohan, Zhongba, Shanxi Shuitao Vinegar, He Xian, and Da Long Yi; bakery brands such as Yake, Yaxiaopei, Chundong, Huamei, and Huitouke; and beverage brands including Lingdu, Under the Hawthorn Tree, and Huanlejia. Also on display were a variety of snacks, condiments, juices, coffee, and other products. These premium global consumer products highlight BY Group's unique insights into brand rejuvenation and UM's powerful capabilities in consumer goods supply chain management.

Looking ahead, BY Youth Innovation Group will continue to deepen its innovation strategy, providing brands with forward-looking transformation services that adapt to market trends. Meanwhile, UM will keep refining its supply chain solutions, enhancing service efficiency and quality to support global brands in embracing the evolving consumer market.