本届博览会凭借三十余年积累的深厚业内资源，聚焦粤港澳大湾区，致力于成为华南酒店餐饮行业的标杆展会。在2023年首届HOTELEX深圳展的基础上，本届博览会实现了全面升级，规模扩大50%，展览总面积高达30万平方米，参展商数量增至3000家，预计吸引近20万专业观众前来参观。

This year’s Expo leverages over 30 years of accumulated industry resources, focusing on the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to establish itself as a benchmark event for the hospitality and catering industries in South China. Building on the foundation of the inaugural HOTELEX Shenzhen Expo in 2023, this year’s event has been comprehensively upgraded. Its scale has expanded by 50%, with the total exhibition area reaching 300,000 square meters, the number of exhibitors increasing to 3,000, and an expected attendance of nearly 200,000 professional visitors.

博览会以30万平方米的宏大展馆为舞台，精心勾勒出一幅酒店餐饮行业生态的全景图。在这里，行业前沿资讯、商贸采购配对、产品创新研发等商机汇聚一堂，为万千餐饮人呈现了一场年度盛宴。

The Expo, set on a grand stage spanning 300,000 square meters, meticulously paints a comprehensive panorama of the hospitality and catering industry ecosystem. Here, cutting-edge industry insights, business matchmaking opportunities, and product innovation converge, offering an annual feast of opportunities for countless professionals in the catering sector.

作为本次博览会的闪耀明星，BY年轻化创新集团和UM大熊座供应链在11H D18展位携手亮相，共同展示了在品牌年轻化和全球供应链管理方面的卓越实力。BY集团创始人Ellison郭鹏在展会期间发表了精彩的主题演讲，深入剖析了品牌年轻化的系统方法与成功案例，其独到见解和创新理念赢得了业内人士的广泛赞誉。

As one of the shining stars of this Expo, BY Young Innovation Group and UM Ursa Major Supply Chain jointly showcased their remarkable expertise in brand rejuvenation and global supply chain management at booth 11H D18. During the event, Ellison Guo Peng, the founder of BY Group, delivered an inspiring keynote speech, providing an in-depth analysis of systematic approaches and successful cases in brand rejuvenation. His unique insights and innovative concepts earned widespread acclaim from industry professionals.

BY集团展示了其在消费品品牌年轻化方面的全面创新服务，为参展企业提供了从战略定位到创意设计、策略执行的全链条服务。通过精准捕捉年轻消费者的需求，BY集团助力品牌建立情感链接，提升品牌影响力。

BY showcased its comprehensive innovation services in consumer brand rejuvenation, offering end-to-end solutions for participating enterprises, ranging from strategic positioning to creative design and tactical execution. By accurately capturing the needs of young consumers, BY helps brands establish emotional connections and enhance their influence.

UM大熊座供应链则在展会中充分展示了其卓越的全球供应链管理实力与敏锐的选品洞察力。作为专注于全球优质零售和餐饮品牌的供应链管理企业，UM供应链提供的产品涵盖粮油、烘焙、冷冻生鲜、咖啡茶饮、日化等七大品类。在BY和UM的联合展位上，多款知名产品惊艳亮相，包括粮油品牌玉禧粮油、金龙鱼、稻院士等，调味品品牌老干妈盒装、辣妹子等，烘焙类品牌雅客、唇动等，酒水品牌零度、山楂树下等，以及零食、调味品、果汁、咖啡等多种产品。这些优质的全球消费品不仅彰显了BY集团对品牌年轻化的深刻洞察，更体现了UM供应链在消费品供应链管理方面的强大实力，满足了全球客户对高品质产品的多元化需求。

UM showcased its exceptional global supply chain management capabilities and sharp product selection insights during the Expo. As a supply chain management enterprise specializing in premium global retail and catering brands, UM offers products spanning seven major categories, including grains and oils, baking, frozen fresh foods, coffee and tea, and daily necessities.  At the joint booth of BY and UM, numerous renowned products made a stunning debut. These included grain and oil brands such as Yu Xi Grain and Oil, Jinlongyu, and Rice Academician; condiment brands like Laoganma Boxed Sauce and Spicy Sister; baking brands such as Yake and Chundong; beverage brands like Zero Degree and Under the Hawthorn Tree; along with a wide variety of snacks, condiments, juices, and coffee products.  These premium global consumer goods not only highlighted BY's deep insights into brand rejuvenation but also underscored UM's strong capabilities in consumer goods supply chain management, catering to the diverse needs of global customers for high-quality products.

UM大熊座供应链凭借其丰富的全球零售渠道资源，与Costco、Sam’s、Woolworths、Coles、AlDI、盒马、麦德龙等国际知名零售品牌建立了深度合作关系。郭鹏先生作为快消品供应链领域的资深专家，现任UM大熊座星级供应链总裁，同时也是BY年轻化创新机构和UM会员商店供应链的创始人兼CEO。他在食品饮料、乳品烘培、粮油调味等快速消费品类目拥有超过15年的产品创新、战略规划、设计及零售运营、采购供应的实战经验。郭鹏先生带领的UM星级供应链，不仅提供从产品价值链塑造到商品研发、设计再到零售的全方位服务，更在全球范围内近30个零售渠道展开了深度合作，展现了其在众多零售领域的深厚底蕴与广泛影响力。

UM leverages its extensive global retail channel resources to establish deep cooperative relationships with internationally renowned retail brands such as Costco, Sam’s Club, Woolworths, Coles, ALDI, Hema, and Metro. 

Mr. Guo Peng, a seasoned expert in the FMCG (fast-moving consumer goods) supply chain sector, currently serves as the President of UM Premium Supply Chain. He is also the founder and CEO of BY Young Innovation Group and UM Membership Store Supply Chain. With over 15 years of hands-on experience in product innovation, strategic planning, design, retail operations, and procurement across categories like food and beverages, dairy, baking, grains, and condiments, Mr. Guo has built a stellar reputation in the industry. 

Under his leadership, UM Premium Supply Chain offers comprehensive services, from product value chain creation to product development, design, and retail operations. Additionally, UM has established in-depth collaborations across nearly 30 global retail channels, showcasing its deep expertise and extensive influence in numerous retail sectors.

特别值得一提的是，郭鹏先生受邀担任了2024深圳国际预制烘培选品大会的评委。这一角色不仅是对其个人专业能力的高度认可，更是其在烘焙行业内权威地位与深远影响力的有力证明。该大会以“预制新鲜，预见未来”为核心主题，旨在通过精心策划的选品大会与特色主题展区，为众多优质的预制烘焙服务企业搭建一个集展示、跨界对话与合作于一体的综合性平台。郭鹏先生将以其丰富的行业经验和独到的专业见解，为参赛作品提供公正、专业的评判，同时也将借助这一平台，进一步推动预制烘焙行业的规范化、标准化与高质量发展。

Notably, Mr. Guo Peng was invited to serve as a judge for the 2024 Shenzhen International Pre-made Baking Selection Conference. This role is not only a high recognition of his professional expertise but also a testament to his authoritative status and profound influence in the baking industry. 

The conference, themed “Freshly Pre-made, Foreseeing the Future,” aims to provide a comprehensive platform for outstanding pre-made baking service enterprises. Through meticulously curated selection events and specialized themed exhibition areas, it fosters showcasing, cross-sector dialogue, and collaboration. 

Mr. Guo, with his extensive industry experience and unique professional insights, will deliver fair and professional evaluations for the entries. Moreover, he will leverage this platform to further promote the standardization, regulation, and high-quality development of the pre-made baking industry.

展望未来，BY年轻化创新集团将持续深化创新战略，紧跟市场变化，为品牌提供更具前瞻性的年轻化转型服务。而UM大熊座供应链也将不断优化其供应链解决方案，进一步提升服务效率与质量，携手全球品牌共同迎接消费市场的升级与变革。

2024深圳国际酒店及餐饮业博览会不仅是全球酒店及餐企的璀璨盛会，更是推动行业创新与发展的重要平台。让我们共同期待这场盛会带来的精彩与惊喜，见证BY与UM携手共创的辉煌篇章！

Looking ahead, BY Young Innovation Group will continue to deepen its innovation strategies, keeping pace with market dynamics to provide brands with forward-thinking solutions for rejuvenation and transformation. Meanwhile, UM will persist in optimizing its supply chain solutions, further enhancing service efficiency and quality, and collaborating with global brands to embrace the evolution and transformation of the consumer market.

The 2024 Shenzhen International Hospitality and Catering Expo is not only a dazzling event for the global hospitality and catering industries but also a vital platform for driving industry innovation and development. Let us look forward to the brilliance and surprises this grand event will bring, and witness the remarkable achievements created jointly by BY and UM!